A new brand with a new meaning.

It is with great excitement that we can now say NotNormal is now LIVE!

The emerging lifestyle brand NotNormal is officially launching October 1st and it's poised to be a unique addition to your life.

The purpose of the brand is simple…inspire you to be more than normal, and help you express your NotNormal-ness.

Our stories will bring you examples of the NotNormal mindset in action, and our apparel will help you stand out from the norm.

Become a part of the NotNormal Nation by subscribing here to keep up with stories, info, deals, and events that are sure to be worth your time. And don’t forget to follow us on Facebook, Twitter, and Instagram for some weekly fun!